Business Wisdom and Achieving: There Is No Spoon

July 25th, 2008 by Frank Damelio

dreamstime_9635464[1]Jason Kallio shares a creative take on your perceptions and how they affect your ability to achieve:

Our abilities to think, comprehend, create, change and communicate contribute to our success.  Enjoy the journey into my mind as you ponder “there is no spoon”.

From the first time I saw The Matrix, I could not wrap myself around the line, “There is no spoon.”  The main character watched a young boy staring at a spoon, and it bent.  He asked the boy, “How did you do that?”  His reply, “There is no spoon.”  It has taken me six viewings and reading Purple Cow to come to an understanding. 

 The Matrix is a computer generated world that the human mind only lives in and accepts as real life.  Information (products, words, sounds, smells, etc.) is communicated to our brain in this world, and can be broken down into its simplest form of zeros and ones.  If you understand the language of the program and realize what is in your mind, then you can see things in their purest form.  You realize that we are not required to accept this reality, and can change it.  If you are looking at a spoon, you have a choice to either accept it as presented to your mind or decide there really is no spoon.  So, if you want the spoon to be something else, you have the power to do that.  Any change you make is now your idea.  You force others to experience your version of reality. 

 To create an idea that is classified as a Purple Cow, it must be remarkable.  Not all will like it or can accept it, but that’s ok.

 Ideas are ones and zeros, too.  Modifying an existing idea is like deciding to bend the spoon.  Knowing how to simplify your remarkable idea allows you to communicate with people that value its effect on reality.  After clear, simplified communication, they now know how to communicate to others, spreading the word about your Purple Cow and helping others accept it as remarkable.  Purple Cow identifies this as creating an “idea-virus” that is spread by “sneezers”.  This is possible for you because you know – there is no spoon.  

 In The Matrix, humans are described as a virus.  Once we accept that there is no spoon, then our imagination is our only limit.  Find those humans that understand you and your ideas.  Communicate your Purple Cow simply and clearly within the matrix that is your world so that they can sneeze and spread your idea-virus. 

 Remember, there is no spoon.

Learn more about Jason Kallio, expert trade-show trainer and founder of expovantage.


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6 Responses to “Business Wisdom and Achieving: There Is No Spoon”

  1. Laura Briere Says:

    There is no spoon, and there is no box. Limitless creativity coupled with legendary ideas are the recipe for success! Thanks for having Jason guest-blog, Frank!

  2. fdamelio Says:

    Laura, you are a living testimony to that philosophy and it shows in your work at

  3. Jason Kallio Says:

    This concept does not “fix” anything but provides the approach for seeing with clarity. You must undertand the “language” before you can see that there is no spoon. So maybe this is why people can struggle with sales and communication.

  4. fdamelio Says:

    Jason, many of us think you should write a book about your “there is no spoon” philosophy and how it can be applied to advance us towards our goals. What say you?

  5. Jason Kallio Says:

    If enough interest is shown, I could be convinced.

  6. Peter Moran Says:

    Jason, This is awesome. Now HOW to incorporate this into getting more clients/leads/sales. Please call me A.S.A.P.!!!!!!!!

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