Public Speaking: Connect With Your Audience

January 27th, 2009 by Frank Damelio

Undoubtedly, you’ve attended networking events at which a sponsor was afforded five minutes to speak publicly about his company.  How often do you remember what the sponsor says?  In most cases it’s not that you don’t remember, it’s that you were not listening in the first place.  Not your fault.

I recently attended a Chamber event honoring high-achieving high school students.  The sponsor stood behind the podium and disseminated his information about his company.  That’s all he did.  He transmitted, but few received.  He did not connect with and communicate to his target audience.  How do I know?  I observed the audience members’ roaming eyes.  What this meant for him was that he squandered a paid opportunity to be memorable.  Lack of public speaking skills = waste of time and money.

He did, however, have a nice idea for giveaways.  They were matchbox cars sporting his logo, and inside one of the boxes was a $20 bill.  At the end of the presentation, you can bet everyone was looking inside their boxes.

Here are two simple things he could have done to have greatly enhanced memorability through public speaking:

1) Step out from behind the podium and into the audience.  This would have recaptured the attention of the audience. They would have LOOKED at him.

2) Announce at the open that one of the the audience members would be randomly selected at the end of his presentation.  All the person would have to do to win a crisp $20 bill would be to answer a SIMPLE question about his company.  Now they would have LISTENED to him; not really for the $20, but more because they wouldn’t want to be publicly embarrassed by not being able to answer a SIMPLE question.

When public speaking at a networking event, little things mean a lot.  Most people simply transmit information to very few tuned-in receivers.  But, by mastering public speaking skills, you can connect with and communicate to an audience that will REMEMBER you and your company.  Isn’t that what it’s all about?

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One Response to “Public Speaking: Connect With Your Audience”

  1. Target Intellect Blog » Public Speaking to a Rude Audience Says:

    [...] Master Public SpeakingPower of PersuasionInterviewingProjecting the Executive PersonaAchieve SuccessTrade Show StrategyCreating a Winning TeamSales Success Share & Learn « Public Speaking at Networking Events [...]

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