Power of Persuasion: Magic of Persuasion

June 22nd, 2009 by Frank Damelio

Discover the secrets of persuasion: 2hr audio:


CD set

Before you read further, watch the video above.

This simple experiment gives us basic insight into how people make decisions. If you selected the fifty-cent piece, you were attuned to visual and auditory signals. Watch the video again without the sound, and you will see various subtleties designed to call your attention to the half dollar. Play the video again, but don’t watch; just listen, and you will discover a multitude of verbal hints.

If you chose the dime, as stated in the video, you are likely very analytical. You are the kind of person that wants to figure out a trick or puzzle more than you desire to be entertained. You don’t just go for the ride, but you calculate while you are following direction. On a subconscious level, this calculation process causes you to avoid your general instinct to choose the greatest value. Your constant analysis also causes you to either miss or ignore the subtle gestures intended to lead you to the silver half.

Most visual learners will SEE heads rather than tails when they imagine any coin. Those who select tails usually think heads first; then switch to tails to create a challenge. Obviously this is not fool-proof. Thousands of variables are in-flux when making a decision. For example, people in the military will tend to naturally pick tails when thinking of a half-dollar. This may be due to the American Eagle on the back. Coin collectors are almost impossible to sway in any direction because their thinking is far more complex when it comes to coins.

It is noteworthy that highly visual people will almost always select the half, while auditory thinkers will mostly choose the half, and it’s simply random odds with those from the kinesthetic camp.

If you selected the quarter, as explained, you are likely analytical AND enjoy a challenge. You probably relish a good debate, and you have no problem sharing your opinion. There is no superlative that goes with the quarter. It isn’t the biggest or smallest, it’s neither first nor last, and it’s neither the most nor the least valuable. Whenever I KNOW someone wants to “catch” the presenter, I will do this effect, and they will almost always fall for the quarter. The beauty is that these people end up being the biggest fans of the power of persuasion, because they understand that there was nothing obvious in their selection.

As with all mental persuasion, it is a game of odds. The more you apply the principles, the greater are the odds that you will hit. However, the caveat is that this is not a science. There will always be the individual who hardly paid attention and just randomly grabbed a coin, or the person who always calls tails because she simply thinks it’s good luck. That’s what makes persuasion fun. The first magic trick was a visual persuasion, which should work for everyone, the second was a mental persuasion, which is far more challenging and rewarding for me.

This was published for your entertainment, but the laws of persuasion can be applied to real-world circumstances. Don’t you wonder why some people seem to get far more of their share of desired outcomes? They may be naturally gifted in the art of persuasion, or they may have learned it through study. You may call it charisma, leadership, confidence or just good luck. Any way you label it, I bet they are more persuasive than most.

What’s holding you back from applying these laws to get better outcomes for yourself? Take a 2hr audio journey that delves into the power of persuasion and how to use it to get results:




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6 Responses to “Power of Persuasion: Magic of Persuasion”

  1. John Miller Says:

    Frank you are amazing! Your use of attention getting magic and a well related tip is always refreshing. I wish I had more teachers like you.
    John Miller

  2. Frank Damelio Says:

    Thanks John, I really appreciate that!

  3. Pat Arone Says:

    This one caught me off guard but in a good way. The impact here is self assessment. Who am I or what kind of a person I am helps me see others better. To understand others helps empower me which gives me the advantage. This power is a double edge sword though. If I abuse it it can negatively impact me but if I us it for mutual success it propels me forward positively.

    In any case the magic continues to peak my interest which gets my attention. This coupled with the learning’s is an outstanding approach!!

    And a real point of differentiation! Great

  4. Bella Nox Says:

    I chose the quarter….very interesting.

  5. Alejandro Tornato Says:

    Hello Frank:

    Thank you again for a wonderful lesson in the art of persuasion. As always, you are a great performer, and the combination of magic (food for the eyes), and your comments (food for the mind), make it for a perfect banquet.

    Alejandro Tornato

  6. Frank Damelio Says:

    Bella Nox, I’m not surprised you chose the quarter. Judging from the many comments you’ve left on this blog I can tell that you catch the little things. That video had tons of subtleties and I bet you didn’t miss one. Thanks for playing! Always nice to have you here.

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