Hello, I am a Realtor, and soon to be Real Estate Broker. I specialize with foreclosures, investment and rental properties. I am constantly online looking for new listing, price changes, and deals for my clients and future clients. I am lookin for a punch line/ slogan/verbal branding idea to add interest , ambuguity into what I am doing. like:

An online real estate technology company focusing on providing information to home buyers

saving home buyers time,money, and energy through the use of technology, information, and expertise

We provide home buyers with information, technology, and expertise to enable them to save time, money and energy in real estate transactions

we find you a home so that you dont have to

I enable home owners to save time money and enegy

then they ask how do you do that: through the use of information, tecchnology and expertise

(or is that too general? not specific enough?)

Forgive the delay in responding. Everyone wants something for free, so first, let’s take a look at what would motivate people to tip you:

1) They feel beholden to give you something because you generously gave them the experience of laughter.
2) They feel social pressure to do so in the sense that others would notice if they walked away without tipping.
3) They feel as though YOU might particularly notice whether they tipped after enjoying the show.
4) They feel good helping a true artist.

So how can you capitalize on these motivations?

I’m sure you have some great lines, and here are some subtleties to consider:

1) At the end – REMIND them of how much they laughed and use the word generous, even if the use of the “generous” is slightly askew. Thank you for generously sharing your laughter with me. You are intimating that they are generous and setting an expectation.

2) The best way to capitalize on peer-pressure to give is to have them packed shoulder to shoulder. Every inch of space between each person is diluting the peer pressure impact. Especially at the end, get them to move in. As a magican, I would have a small prop that they had to strain to see. Is there something you can do? Could you think of a comedic routine where you whisper something and they have to lean in? You could always use the Fairgrounds as an excuse and say, everyone pls step in one step bc I need to keep the aisle clear. The closer in you get them, the more they will laugh and the more they will tip.

3) Making a personal connection: I’m confident that as a comedic performer you are good at this. One thing I’d like to stress is that many pros have a tendency to scan the audience. If you can stop and make eye contact for MORE than 6 second on one person, you’ve got them – you’ve made a connection. Involving people and using their names will greatly increase the probability of tipping. Remember that one extra person tipping can create the PEER PRESSURE that will result in others tipping as well.

4) Of course reminding them that you are an artist (use that word as it has a positive emotional appeal) who dedicates his LIFE to making people laugh, and the only way to do so is through the GENEROSITY (call back of the word you used before) of your audience.

I remember I saw a street performer in Quebec who was funny and used his humor to get great tips. First he reminded the audience of what other forms of entertainment would cost (movie for the family, theater, theme park, then he reminded them of what they just saw – the unique experience he provided, and he finally he said “I won’t put a price of admission on that”, while flashing both hands to indicate TEN. It was funny, the way it was delivered was light, and he did put his entertainment into perspective. I liked it and saw that he received some big bills. Of course you have to do what is comfortable within your style. But these are ideas to get you started. One caveat: subtle suggestions to help them feel beholden are golden, but never directly attempt to make them feel guilt, as that will cause resentment and result in lower tips. Keep a journal, trying various techniques and tallying your tips – this will highlight what works best and enable you to continually improve your return on investment.

Best of Luck,

Frank

Thanks for reading the blog. When I was in college, I did door-to-door sales of cutlery, cookware and china. I probably learned more about sales in that capacity than any other position I’ve held. The secret is to build instant rapport and establish a comfort level right off the bat – because you are a stranger. The first tip is to make sure that after knocking or ringing the bell, you look away from the door. Nothing is more unsettling than seeing somebody staring through your door window. When they open the door, you should not be staring straight at them, but rather turning your head towards them. Of course give them a smile then go in to your intro. You need to establish instant credibility; so wearing a uniform or shirt with company logo is imperative. Have a small gift, and tell the prospect that XYZ Cable corp asked you to hand deliver this gift to them. Hand them the gift then ask a question. Here is the philosophy: a gift will create a situation of reciprocity, where the person will feel beholden to give you an answer to your question. Once you begin your questions, you have created inertia – which will then be harder for the person to reject. If you are already doing your sales, employ this strategy and you will be able to quantify the difference. The persuasion CD set is NOT specific to door to door, but many ideas like the gift can be easily applied.

Best of Luck David.

I’m not familiar with the roofing industry, but I know a business owner in the flood restoration area. He ran into a similar problem to yours. He would approach the homeowner immediately after a flood to offer a highly competitive deal. He was frustrated by a meager closing rate.

Then he learned that most homeowners were going with their INSURERS preferred vendors. Many insurance estimators were giving each homeowner a short list of vendors who could fix the problem. Homeowners felt far more comfortable going with them.

This in mind, my fried built relationships with the insurance companies, got them to give him a try, and wowed them with lower prices and higher quality. That’s when the business came to him.

I hope that helps.

First, please tell me about your company. What do you clean and what problem do you solve? Hope to hear back from you!