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In certain industries, looking like a small fish gives that “personal touch” advantage. This series, however, is for companies that need to look bigger to court the business of larger companies. Here is tip number four in our top ten ways to make your small company look bigger.
Your business card design says a lot more about you than you think. After sorting a pile of over 130 business cards by company size, it becomes immediately clear as to why small company cards look SMALL.
Here are the common denominators to consider when designing a business card that you hope will make your company look like a BIG fish in the business pond.
1) Include a business address. ALL of the big business cards I sorted had addresses, while only 18% of the small businesses did so. Residential addresses sound, well, residential. P.O. Boxes are okay, but suites are better. We have heard that some will rent a P.O. Box and call it a Suite anyway. We make no guarantees about that strategy. The best solution is to have a business address, which can be economically obtained by using a virtual office.
2) List more than one telephone. Most small companies only list one number, usually a cell phone. The majority of big businesses have two or three numbers – typically a main number, direct number and cell number. You can use your land line and cell.
3) Have a fax number: We realize that with email and PDFs, the fax is becoming obsolete, but this is about perception. All big companies list a fax, and if you want to appear big, you should too.
4) As counterintuitive as it is, small companies use big font and large companies use small font. Big font makes more sense because it is easier to read, but large companies want consistency with their font style and size; so the point size they select must be small enough to allow for the largest name.
Other things to consider: a professional logo that is not too big; thickness and quality of paper; professional printing.
Look forward to our upcoming five tips on making your small business look bigger, and forward this to anyone you know who is starting a business.