Power of Persuasion: Look Like a Big Fish Part III

January 19th, 2010 by Frank Damelio

Power of Persuasion instant download – BUY NOW

Three more tips in our top ten ways to make your small business look big.

I) Your email address communicates the size of your business.  Want a big fish image? You need a big fish address.

  1. Tiny fish: frank1257@yahoo.com. Any of the “freebie” emails (gmail, hotmail, etc) scream that you are a solopreneur working from home.
  2. Small fish: frank@targetintellect.com is more professional because a company domain name is in the address, however it indicates a small company because it uses only the first name. A small company will count on the probability that no two employees will have the same first name.
  3. Medium fish: damelio@targetintellect.com reflects a medium sized company as it uses the last name to avoid using duplicate first names of company employees.
  4. Big fish: fdamelio@targetintellect.com indicates a large company because it requires each employee to use the first initial. With so many employees, there are duplicate last names.
  5. Giant fish: frank.damelio@targetintellect.com is the address type that most national and multinational companies use to help differentiate addresses among their massive pool of employees.

Which email type you use depends on the image you wish to portray.

II) “WE” is the word that distinguishes you from the small fish. When people network, a common question is “tell me what your company does?” A big fish will almost always begin responding with the word “we”, while the little fish will open with the word “I”, which sends a clear signal that he is likely a solopreneur.

III) Free work? Many will disagree, but this proved to be a great investment for me in the early days. Big companies tend to choose other big companies as their vendors. Once you get work from a nationally recognized brand, be sure to weave it into your networking conversation.  Why? First, it shows that you are established if “national corp” found and hired you. Second, “national corp’s” credibility transfers to you by association.

Your track record doesn’t include any big businesses? Court them, make your proposals, and by all means charge for your goods and services. However, if you get close to a sale and there is a “no go” decision based on budget, then offer to do the work at a deep discount or free. In return ask for a video testimonial, letter of recommendation and that they be a standing reference for you. While many disagree, I say this does not devalue what you do. It is an investment in your brand that will give you credibility to sell in the future; plus once “national corp” sees how good you are, they may buy your goods or services in the future.

As always, my caveat here is for you to be aware of the difference between image management and gross exaggeration.  Use your judgment and that of those you trust when making your company look like a bigger fish.

» Share this entry: bookmark bookmark bookmark bookmark bookmark bookmark bookmark bookmark bookmark

Tags: , , , , , , , , , , , , , , , , , , , , , ,

8 Responses to “Power of Persuasion: Look Like a Big Fish Part III”

  1. Lily Smiley Says:

    Another amazing video Frank! Thank you so much for your invaluable information. Looking forward to seeing and hearing more from you.

  2. Frank Damelio Says:

    Thanks Lilly! I’m glad you liked it and there is much more to come.

  3. Brian Cote Says:

    Frank, thank you for all your insight and research. Information presented is straight forward that can easily be integrated into any business seeking to grow. Often, I find myself spending too much time on data and content. Thus, not enough time on the skills that make one stand apart from the crowd. Looking forward to your next post!

  4. Mark Stevens Says:

    Excellent information that is presented in easy to understand language. Maybe “image” is everything …. Well done Frank.

  5. April Yu Says:

    Frank,
    What you said makes perfect sense! I’d love to share your video with my business partners. Actually, I’m thinking about creating a new email address to make “us” look like a big fish. :)
    Thanks for sharing!
    April

  6. Frank Damelio Says:

    April, thanks for the comment – you ARE a big fish!

  7. Nick Allain Says:

    I think you’re certainly on the right track about this. However, you may also want to consider company context. Right now I’m doing work for a company where your email address denotes seniority. For example, the head of the company is Al@companyname.com whereas I am nicholas.allain@companyname.com. Anyone familiar with the company would understand that anyone with a firstname@companyname.com is a top dog.

    In some industries (specifically entertainment), it may be off-putting to have a period in the email address. You can think of a period as a tie. If you wouldn’t wear a tie, don’t use the period (my rule of thumb). For this reason, I like to keep several email addresses.

    Finally, a small note about “freebie” addresses and please excuses my generalizations. In tech circles there’s a class structure to these services. Gmail is used by people who are trendy, cool, and surgically attached to their email accounts (Google has the best spam filter of the free services and you rarely have to worry about someone with a gmail address losing your email). Yahoo is mainly older crowds with less technology reflex (“if it works, why change it?” attitude). Lastly, there’s the old AOL email addresses which make their human counterparts look like dinosaurs.

  8. Frank Damelio Says:

    Nick Allain,

    This is a brilliant comment and excellent addition to the discussion. Thanks so much! I never knew gmail was trendy and Yahoo was less so. You rock!

Leave a Reply


Entries (RSS) and Comments (RSS).

Copyright © 2008 Target Intellect. All rights reserved.