For the most part, you know what you need to accomplish in order to achieve your goals. Procrastination is a huge inhibitor of success, especially when the tasks that need to be accomplished are difficult or make you uncomfortable.
Procrastination’s best friend is distraction, which takes many forms. Two of the most common forms of distraction are the telephone and email. We end up servants to these vital tools instead of masters. We can be in the middle of a creative thought, or about to pick up the phone to make a cold call, yet we stop to check the new email that just came in. This happens all day, and our progress on the tasks that really matter becomes fragmented and limited.
Why do we subordinate the vital activities to the trivial? It’s easier, more comfortable and we have a reasonable “excuse”: the phone rang or a new email arrived – and it COULD be important.
Depending on you profession and the urgency of the service you deliver, it really could be urgent. Having an emergency line for doctors, plumbers, EMTs and the like makes sense. But for most of us, the majority of cases is that it is less important that the vital task we are supposed to be accomplishing.
If you want results, try this:
Set one or two blocks of time each day where you shut your phones, and quit out of email. You can check them right before and right after your block of time. Can you imagine the focus and level of follow through you will have during that time? What will it mean to you and your business? Try it, and let us know.
There you have it – one less speedbump on your road to success.