A very common question is: “Why us?”
The interviewer is seeking to discern whether you are applying for any opening at any company or whether perhaps there is something particular to her company that appeals to you.
Tip: Before your interview call some people at the company, and ask if they would spend 10 minutes of their time to inform you about their experience. Tell them you have an interview and want to do your research. Use your connections to warm call if you have them; otherwise you will have to cold call.
The difference: You will now be able to give the interviewer real differentiating factors about her company and you will impress her by saying “I’ve done my research and in my conversation with Justin Waters, I was impressed to learn that your company has a strong team culture. He told me a little about how you used teams to implement Lean manufacturing principles . . . ”
This is the type of response that separates you from the competition because it is a concrete example of your initiative as well as your desire to make informed decisions.