There is no one best public speaking trainer, because groups vary in size, personality, culture and needs. The challenge is to select the best trainer to connect with your team. Here are the five most damaging mistakes people make when choosing a trainer.
5) Not customizing the training program. Don’t just accept the provider’s one-size-fits-all program. While there are many common denominators in the realm of public speaking, there are also big differences between what would benefit a group of HR professionals vs. your sales force. Unless your company is cookie-cutter, do not accept a cookie-cutter program.
4) Lowest bidder. Sometimes you can strike oil by going with the lowest bidder, but in most cases you get what you pay for. Price should be an important factor, but don’t make it the only.
3) Not checking references. Some ask for references, but few follow-up. Assume that whomever the trainer offers as a reference will speak nicely about the service, but here is a good question to get a better sense: “what about trainer X makes her different and better than other trainers you’ve seen?”
2) Requesting training materials, then basing your decision on which seem the best. Here is the truth about most training: content is a commodity; delivery is everything. Books, magazines, internet blogs have almost infinite wisdom on public speaking. You need the right trainer to cull what fits your needs and present it in an inspiring way to your particular audience.
1) The most essential, yet least-followed advice: meet the trainer before your final decision. The brand and reputation of the training company are a far less important the one person who will present your training. If you can meet the prospective trainers, you will instantly know which one has what it takes to connect with your group. Some common requirements are confidence, personality, and enthusiasm. Depending on your audience you may or may not prefer funny, authoritative, conservative, flamboyant or serious.
A small investment up front will ensure that you select the best public speaking trainer for your group.