The ability to persuade may be the most important skill to achieving personal and organizational goals. Discovering the art and science of persuasion is arguably the most empowering experience.

* What are the six proven pillars of persuasion?
* How do you master them to get the outcome you desire?
* Why do sales strategies without persuasion techniques fall flat?
* Is there a real difference between manipulation and persuasion?
* How can you tell when others are being dishonest with you?
* Using your body language to open others to your way of thinking.
* What do your hand movements have to do with how others perceive you?
* Are synonyms really the same? * Research shows which words are deadly and which are effective.
* Why is likeability so important and how can you quickly establish it?
* Using the law of reciprocity to get others to join your initiatives.
* It's not what you ask for, but the way you ask for it.
* Authority: How do you project it?
* How do you use scarcity to get others to act now?
* The principle of "negging", and how it can work to your advantage.
* Implementation: How do you incorporate these techniques on a daily basis?

Digital download edition.